DUBAI, United Arab Emirates; Oct. 18, 2015 – In its annual global technology outlook, Accenture (NYSE: ACN) has identified five technology trends that will re-shape markets by creating new digital ‘ecosystems’ and found that leading businesses and governments in the Middle East have new strategies and projects in place to capitalize on digital transformation opportunities.
The five trends identified in the Accenture Technology Vision 2015 report include the personalization of the internet – Internet of Me; a shift in focus from selling things to selling results in an Outcome Economy; digital platforms that help build next-generation products and services in the Platform (R)evolution; intelligent software embedded across the enterprise, creating the Intelligent Enterprise; and intelligent machines and devices working alongside employees as a Workforce Reimagined.
To supplement this report, Accenture interviewed more than 200 senior decision-makers in the public and private sectors of the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA). A majority of respondents – 62 percent in UAE and 83 percent in KSA – have seen the pace of technology adoption in their organization increase over the past two years. About half the organizations in the Middle East (48 percent in UAE and 53 percent in KSA) are actively investing in digital technologies, while another four in 10 are assessing them (41 percent in UAE and 43 percent in KSA).
“Now that digital has become part of the fabric of many organizations’ operating DNA, they are stretching their boundaries to leverage a broader digital ecosystem as they shape the next generation of their products, services and business models to effect change on a much broader scale,” said Paul Daugherty, Accenture’s chief technology officer. “Leading organizations in the Middle East are already planning and executing on their digital transformation goals in response to the fast-changing needs of this digitally-savvy population.”
All (100 percent) of the survey respondents from UAE and 97 percent from KSA are already using or experimenting with mobile technologies to engage with customers, employees or business partners, compared with an average of 94 percent in other countries.
Some additional findings from the survey of Middle East respondents, broken out by the five emerging technology trends, are:
- The Internet of Me is changing the way people around the world interact through technology, placing the end user at the center of every digital experience.
- Digital devices on the edge are powering an Outcome Economy and enabling a new business model that shifts the focus from selling things to selling results.
- The Platform (R)evolution reflects how digital platforms are becoming the tools of choice for building next-generation products and services, and entire ecosystems in the digital and physical worlds.
- The Intelligent Enterprise is making its machines smarter – embedding software intelligence into every aspect of its business to drive new levels of operational efficiency, evolution, and innovation.
- In a Workforce Reimagined, advances in more natural human interfaces, wearable devices, and smart machines are extending intelligent technology to interact as a “team member,” working alongside employees.
Accenture’s Technology Vision is developed annually by the Accenture Technology Labs. For the 2015 report, the research process included gathering input from the Technology Vision External Advisory Board, a group comprising more than two dozen executives and entrepreneurs from the public and private sectors, academia, venture capital firms and startup companies. In addition, the Technology Vision team conducted nearly 100 interviews with technology luminaries, industry experts and Accenture business leaders. The team also tapped into the vast pool of knowledge and innovative ideas from professionals across Accenture, using Accenture’s collaboration technologies and a crowdsourcing approach to launch and run an online contest to uncover the most-interesting emerging technology themes. More than 1,700 Accenture professionals participated in the contest, contributing valuable ideas and voting on others’ input.
In parallel, to capture insights into the adoption of emerging technologies, Accenture Research conducted a global survey of 2,204 business and IT executives across 11 countries, including 103 respondents from UAE and 101 from KSA. Respondents in UAE and KSA represented 10 industries and were mostly C-level executives and directors, with some functional and line-of-business leads, at companies with annual revenues of at least US$500 million, with 98 companies having annual revenues greater than US$6 billion.